Threads by Meta: What Marketers Need to Know About This New(ish) Social Media Platform
- dynamicmarketing24
- Jul 1
- 3 min read
April 24, 2025
In a digital world where attention spans are short and authenticity matters more than ever, marketers are constantly looking for new ways to connect with audiences. Enter Threads—Meta’s answer to X (formerly Twitter)—a platform that puts conversations, not curated perfection, front and center.
But what exactly is Threads? And should your business be paying attention?
🔍 What is Threads?
Launched in July 2023 by Meta, Threads is a text-forward social platform that connects seamlessly with Instagram. While Instagram is all about the visuals, Threads is about quick thoughts, real-time conversations, and bite-sized updates. Think of it as your brand's behind-the-scenes voice—casual, direct, and highly conversational.
Users can post text (up to 500 characters), photos, videos (up to 5 minutes), and links
It’s integrated with Instagram, so you can bring your audience with you
Threads aims to be a less toxic, algorithm-light space with genuine dialogue at the forefront
👥 Who’s On Threads?
Threads currently boasts a user base of 150+ million, made up of:
Creators and influencers
Startups and small business owners
Public figures
Everyday users looking for authentic engagement
Brands wanting to test-drive new ways of storytelling
It’s especially popular with Gen Z and Millennials, making it ideal for brands targeting younger, socially savvy consumers.
💡 Why Should Marketers Care?
As of early 2025, Meta has started rolling out global advertising on Threads. This makes it a compelling new channel for reaching audiences in a way that feels more human and less transactional.
Threads gives marketers:
A fresh way to engage in real-time conversations
A platform for quick thoughts, FAQs, brand values, and micro-storytelling
Space for lightweight engagement like polls, questions, and reactions
A tool to soft-launch content, test ideas, or share opinions with low stakes
🚀 Tips for Marketers Using Threads:
Repurpose Your Instagram Audience Use your Threads profile to deepen conversations with your existing followers. Share behind-the-scenes content, thoughts on industry trends, or respond to comments in real time.
Be Conversational, Not Corporate The best content on Threads feels human. Write how you speak. Use humor, honesty, or curiosity to get your audience talking.
Start Small with Thought Leadership Share marketing tips, short takes on industry news, or real-time thoughts. Let your audience get to know your perspective.
Ask Questions or Use Polls Great engagement starts with asking. Use Threads to crowdsource opinions, gather insights, or learn from your audience.
Use It for Real-Time Event Engagement Attending a trade show? Launching a product? Threads is ideal for quick, live updates and reactions without overloading your polished feeds.
Test, Learn, Evolve Like any platform, Threads takes experimentation. Try a mix of short posts, memes, comments, or even light promotional updates to see what resonates.
✨ Final Thoughts
Threads may be gaining traction—but is it the right space for your brand and your audience?
Before diving in, take a moment to ask yourself:
Where are my customers spending their time?
Do they crave quick updates and casual interactions, or do they respond better to long-form storytelling and visuals?
Is my brand ready for real-time, conversational engagement?
Threads offers a powerful way to connect authentically—but like any platform, it’s not one-size-fits-all. It’s about choosing the right tool for your message and your audience. For some businesses, Threads could be a game-changer. For others, the focus might be better placed on LinkedIn, Instagram, or even email marketing.
The key is alignment: your audience + your message + the platform.
So—does Threads fit into your marketing mix, or is your customer persona better reached elsewhere? The decision could shape how effectively your brand shows up in 2025.
Are you experimenting with Threads? I’d love to hear how you’re using it. Or if you’re curious where to start, let’s talk—this might be your next opportunity to stand out.
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